They'll hesitate at an entrance, puzzle over a sign, or navigate a process that was clearly designed for your convenience, not theirs. And then they'll leave. Sometimes they come back, sometimes they don't. Either way, you probably never find out exactly what felt harder than it should have.
The Quiet Cost of Friction is a free guide that teaches you how to see your space the way a first-time guest does and start identifying the small barriers that quietly erode trust before they ever become complaints.
It's practical, grounded in real experience, and designed to be used again and again. Not skimmed once and forgotten.